The purpose of this paper is to explore the impact of supply chain flexibility on the\r\ncompetitiveness and firm performance and to explain the role of competitiveness as mediator\r\nfor the relation between supply chain flexibility and firm performance. Methods of data collection was survey. The sample was the manager of large-scale fishery firms in the\r\nSoutheast Sulawesi. Research results showed the high supply chain flexibility has a\r\nsignificant effect on higher competitiveness, but does not has significant effect on firm\r\nperformance, there for competitiveness has significant effect on firm performance. Finally,\r\ncompetitiveness becomes a complete mediation relationship between supply chain flexibility\r\non firm performance. The practical implications of this study was to provide insight and\r\nknowledge to fishery firm managers, particularly in Southeast Sulawesi and Indonesia and\r\ngenerally in other developing countries, in implementing the concept supply chain flexibility\r\nby observing the capability of their partners in the supply chain to respond market changes in\r\nachieving and maintaining competitiveness and firm performance. Originality of this research\r\nwas to provide the basis for an integrated configuration model in testing the relationship\r\nbetween supply chain flexibility on competitiveness and firm performance, and also on the\r\nrole of competitiveness as mediator in improving firm performance.
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